Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.
The multi-year deal will facilitate the development...
Eleven Italy expands basketball coverage with LBA Serie A addition
Eleven Italy has made another addition to its portfolio of sporting coverage, securing the international rights to the LBA Serie A tournament.
The Italian facing...
OneFootball signs digital collectibles partnership with Serie A
OneFootball has expanded the scope of its international football coverage and distribution, signing an agreement with Italy’s Serie A centred around digital collectibles.
By becoming...
AC Milan eyes up fashion partnership with Hally & Son
AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.
The deal...
Yamaha and Monster extend title sponsorship ahead of Gran Premi de...
Yamaha has announced a multi-year extension of its partnership with Monster Energy which will remain the title sponsor of the Yamaha Factory Racing MotoGP...
AC Milan finalises definitive €1.2 billion RedBird takeover
RedBird Capital Partners has entered into a definitive agreement with Elliott Advisors UK Limited to acquire the newly crowned Champions of Serie A, AC...
AC Milan ‘moves closer to fanbase’ with Betsson partnership
AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.
The 2021/22 Serie...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
Italian gambling authorities shut down three esports venues
The Italian Agency of Custom and Monopolies (ADM) has shut down three ‘digital entertainment venues’ used for esports in Northern Italy.
Responsible for overseeing gambling...