AC Milan reveals new premium partnership with SNAIFUN

Sports entertainment app SNAIFUN has been revealed as the latest premium partner of Italian football club AC Milan. This is an extension of the Rosonneri’s...

AS Roma inks extension with StarCasinò Sport as sports content provider

AS Roma has extended its partnership with StarCasinò Sport as the club’s ‘infotainment premium partner’ for the 2023/24 Serie A campaign.This follows both partners’...

Serie A rights can be vital for betting engagement 

News that the betting rights of Lega Serie A will be revised should engage the attention of any firm ‘worth their salt’ according to...

RAI gets ‘extraordinary opportunity’ to showcase Italy’s Serie A Femminile

The Italian Football Federation (FIGC) recently held its annual assembly where it awarded two out of its three audiovisual rights packages. After sending out invitations...

AC Milan scores new sleeve sponsor for upcoming Serie A season 

AC Milan has united with MSC Cruises as the firm becomes the Principal Partner and the Official Sleeve Partner of the Rossoneri.The deal will...

Coppa Italia rights to be discussed in private after several failed...

Talks for the sale of domestic broadcasting rights to the Coppa Italia and Supercoppa Italiana have moved behind closed doors after several unsuccessful bids...

Ferrari to ‘transform’ vehicle information capabilities with DXC Technology

Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...

US Open gives Italian broadcasting rights to SuperTennis

Italian free-to-air digital (FTA) and satellite tennis channel SuperTennis has won exclusive media rights to the US Open Grand Slam tournament.The multi-year deal, which...

Giuoco Calcio selects Esselunga as newest sponsor signing

Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga.The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...

Saudi Arabia welcomes back Italian Supercoppa in a new four-team format

Italian football will return to Saudi Arabia after the Kingdom secured the hosting rights for four of the next six editions of the Supercoppa...