F1 lauds Sky’s ‘important commitment’ as multinational media rights renewed
Sky has renewed its UK, Irish, Italian and DACH media rights to Formula One, in two respective deals covering seven and five year time...
AS Roma fans receive dedicated content via StarCasinò Sport
AS Roma has created a new deal with sports infotainment website, StarCasinò Sport, which will become a new premium partner of the club.
The collaboration...
Italian national football teams get on board with ITA Airways partnership
The Italian Football Federation (FIGC) has formed a partnership with ITA Airways which will run until December 2024.
The press conference for the launch took...
AC Milan products made available on eBay.it store
AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri.
The deal sees...
AC Milan undergoes €1.2 bn RedBird Capital takeover
The owners of the New York Yankees have partnered with RedBird Capital to complete the €1.2bn takeover of AC Milan.
The US investment firm will continue...
Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.
The...
PlanetPay365 expands Serie A presence with Torino FC
Torino Football Club has announced PlanetPay365 as the club’s official value-added services partner for the next two seasons.
The collaboration will make its debut this...
Inter Milan becomes first Italian club to launch Recast channel
Inter Milan has launched its own Recast channel, becoming the only Italian club and one of the first in Europe to feature on the...
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...