Manchester City renews NEXEN TIRE sponsorship deal

Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE.  Since the launch of the collaboration in 2015, Manchester...

Rule 48 to remain as Sky Sports agrees landmark EFL deal 

In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports.  The deal will see the coverage of...

British racing hires eight Board members with ‘a great diversity of...

British racing has appointed eight new Board members and a Programme Director, confirmed by the Chair of its Industry People Board, Neil Hayward.  In the...

QuinnBet enhances UK presence with Peterborough link 

Football with Sky Bet EFL branding.
QuinnBet has confirmed an official advertising partnership with Peterborough United, as the club is vying for a League One play-off spot. As a result of...

Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio

Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival. The event, which includes the ‘world’s oldest...

Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor

Newcastle United has reached a front-of-shirt sponsorship agreement with an unnamed company from the Middle East, according to reports. The Times has claimed that the...

EFL eyes deal with ‘preferred bidder’ ahead of meeting with clubs

The English Football League (EFL) is calling all clubs to a meeting on Friday, 5 May, to discuss a new domestic broadcast agreement after...

Saracens puts fan and team travel at the forefront in extended...

Rugby Union team Saracens has announced the continuation of its partnerships with both Destination Sport Travel and Sportsbreaks.com. As part of the long-term extension, Destination...

BHA introduces new package of changes to ‘maximise prospects’ of British...

The Jump Pattern Committee of the British Horseracing Authority (BHA) has announced the latest package of changes to the 2023/24 Pattern and Listed Jump...

Kindred: ‘Football and gambling should continue to work together’

Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...