NBA develops ‘initiative experiences’ for fans with Google
The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...
MLB talks of nationwide video-streaming launch
According to the New York Post, Major League Baseball (MLB) is in talks to launch a nationwide video-streaming service that would enable fans to...
Inés Sainz to host SBC Awards Latinoamérica ceremony
Inés Sainz, Mexico’s leading sports television presenter and journalist, has been confirmed as the host of the inaugural SBC Awards Latinoamérica on October 28,...
Wild announces helmet partner in return of 82-game season
The Minnesota Wild has announced a partnership with Twin Cities Toyota dealers as the team's new helmet entitlement partner.
The collaboration sees the Toyota logo...
Dallas Mavericks and Betway link in ‘free to play’ partnership
Dallas Mavericks have announced a multi-year partnership naming Betway as the official and exclusive free-to-play partner of the NBA side.
The collaboration secures branding rights...
NASCAR partners Fubo Sportsbook to strengthen sports betting links
The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator.
In collaboration, the pair look to...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
US Ski & Snowboard gains Textron Aviation sponsorship
US Ski & Snowboard has announced Textron Aviation as the organisation's official general aviation aircraft and aviation products sponsor.
The manufacturer has revealed a ‘special-edition’...
Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.
The NFL team is...
Continental Tire gifts fans in MLS partnership renewal
Major League Soccer (MLS) has announced a renewal of its partnership with Continental Tire, in a bid to continue to advance the growth of...