SBC Awards North America shortlists highlight success of US industry
The inaugural SBC Awards North America will see betting and gaming’s biggest brands go head-to-head, with Bally's Corporation, BetMGM, DraftKings, FanDuel Group, Hard Rock...
Mavericks boasts ‘good health equals victories’ in Therabody partnership
Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner.
As the NBA team carries ‘good...
NHL renews Chemours partnership in sustainability push
The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...
NBA replaces Ziggo with ESPN as Netherlands broadcasting partner
The National Basketball Association (NBA) has secured continued coverage in the Netherlands via a broadcasting partnership with ESPN, with the latter replacing fromer media...
NBA extends long term partnership with American Express
The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.
The agreement will see...
FloSports boosts ice hockey offering via HockeyTech acquisition
FloSports has announced its acquisition of HockeyTech, a live and on-demand hockey streaming platform and sports data provider to teams, leagues and national organisations.
The...
Genius Sports builds upon Entain and BetMGM partnership
Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement.
The...
Caesars becomes first ever jersey patch partner of Washington Capitals
Washington Capitals has named Caesars entertainment as its first ever official jersey patch partner, in a deal that places the firm’s sportsbook logo on...
DAZN appoints Ian Turnbull in sports betting engagement boost
DAZN has expanded its team with the appointment of former Entain executive Ian Turnbull to EVP of Betting and Gaming, as the firm looks...
Sports Betting Hall of Fame Class of 2021 announced
The Sports Betting Hall of Fame will see five new members inducted in a special ceremony at the MetLife Stadium on December 1, 2021, during the SBC...