Premier League secures CIS coverage via Saram deal
The English Premier League has secured televised coverage in 10 Commonwealth of Independent States (CIS) countries in addition to Georgia via an agreement with...
New Zealand rugby tests cancelled due to national lockdown
New Zealand Rugby (NZR) has announced that due to the implementation of a national lockdown in response to a rise in COVID-19 cases, the...
Monster Energy nets Aston Villa sponsorship
Aston Villa FC has named Monster Energy its new official energy drink partner under the terms of a two-year agreement.
The deal will enable Monster...
Amazon strengthens rugby union offering with Autumn Nations Series
UK commercial conglomerate Amazon has further bolstered its sports streaming offering, increasing its coverage of international rugby union with the Autumn Nations Series.
Of the...
PointsBet named NFL official sportsbook partner
US sports betting operator PointsBet has been named the official sportsbook partner of the National Football League (NFL), as the American sports space increasingly...
AS Monaco makes NFT debut with Sorare partnership
French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible...
Kindred scores National League sponsorships for 32Red and Unibet
The Vanarama National League has signed agreements with sports betting operators 32Red and Unibet, naming the Kindred Group brands its principal betting partners.
Under the...
Allente to broadcast ATG Live horse racing content
Scandinavian pay-TV network Allente has acquired the broadcasting rights to the Ab Trav och Galopp’s (ATG) ‘ATG Live’ horse racing channel.
The TV platform will...
Ukrainian ice hockey names VBET as title sponsor
The Ukrainian Ice Hockey Federation (FHU) has announced VBET as its new title partner, including sponsorship of the country’s national team.
Both VBET and the...
FanDuel renews Sportradar partnership to strengthen in-play offering
US-focused sports betting operator FanDuel has renewed its contract with Sportradar, maintaining the Swiss company’s status as the data and odds supplier for the...