Portuguese Basketball Federation links with Betclic

The Portuguese Basketball Federation has expanded its sponsorship portfolio to include French sports betting operator Betclic. Betclic will strengthen its brand visibility and marketing capabilities...

Government announces £232m investment for UK Paris 2024 athletes

UK Prime Minister Boris Johnson and DCMS Secretary, Nigel Huddleston, have announced a £323 million investment for Team GB Olympic and Paralympics GB athletes...

Report: BT Sport strengthens cricket offering with Ashes coverage

BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament. According to the...

Ronaldo partners with LiveScore for ‘More Than A Score’ campaign

Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign. The campaign marks...

CVC secures LaLiga approval but El Clasico remain opposed

Private equity firm CVC has secured approval from 38 of the 42 club’s of Spain’s LaLiga to secure a stake in the league although...

Betfred nets title sponsorship of Challenge Cup finals

Sports betting operator Betfred has enhanced its partnership with the Rugby Football League (RFL), clinching the title sponsorships to all three Challenge Cup Finals. The...

Brentford FC links with CoinJar ahead of top-flight return

Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar. As...

Stats Perform partners with Signify to counter online abuse

Stats Perform has partnered with data-ethics specialist company Signify Group, as part of its pledge to develop a monitoring system to reduce social media...

Prominent US horse trainer pleads guilty to doping runners

Jorge Navarro, one of the most prominent trainers in the US horse racing space, yesterday pleaded guilty to involvement in a global doping scheme. Addressing...

Real Betis signs Finetwork deal in betting ban aftermath

Spanish football club Real Betis has signed a three-year sponsorship agreement with telecommunications company Finetwork. The agreement follows the dissolution of the La Liga team’s...