Fluminense renews ‘master sponsorship’ with Betano sportsbook

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the ‘master sponsorship’ arrangement will focus on...

CONMEBOL and Betsson boost women’s football in sportsbook partnership

CONMEBOL has agreed a deal with online betting firm Betsson, which has become the exclusive sportsbook partner of CONMEBOL Copa América Femenina 2022. The women’s...

Thiago Silva carries ‘essential values’ as Energiclin brand ambassador

Thiago Silva has been named a brand ambassador for Hebron group in an agreement brokered by the Alob Sports agency, announced at an event...

Dee Kundra to steer development of Bayern Munich in the Americas

FC Bayern Munich has appointed Dee Kundra as Managing Director for the Americas who will advance the club's strategic objectives, working directly with the...

Ronaldo Nazário becomes brand ambassador for Betfair

Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment. The three-time FIFA World Player...

OneFootball to stream Argentinian Football in ‘milestone’ agreement

The Argentina Football Distribution (AFD) has announced a new partnership with OneFootball to stream Binance Torneo de la Liga Profesional de Fútbol matches via...

Argentine Football Association gains first betting sponsor

The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal. BetWarrior will serve...

Three Brazilian football clubs gain gambling company sponsors

Palmeiras, Corinthians and America have each formed partnerships with Betfair, Galera.bet and EstrelaBet, respectively, as the Brazilian football clubs widen exposure for the sportsbooks. Palmeiras’...

CONMEBOL and OneFootball develop instant highlights package

The South American Football Confederation (CONMEBOL) and OneFootball have formed a streaming partnership to give users access to the sport across Brazil and Latin...

Binance continues football venture in sponsoring three CBF tournaments

The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...