Copa do Brasil nets Betano as naming rights partner
Betano has secured the naming rights for the Copa do Brasil until 2025, Maquina do Esporte has revealed.
The sports betting company’s decision was aided...
Tally and Ambev engage Brazil’s football fans through digital experiences
Tally Technology has been chosen by Ambev - the Brazilian subsidiary of multinational brewery AB InBev - to produce football-based games and fan experiences.
Focusing...
Raphinha signs as AFUN brand ambassador before World Cup appearance
Raphael Dias Belloli (Raphinha) has signed a partnership with AFUN to become the company’s brand ambassador in Brazil.
The FC Barcelona forward, who has been...
Mike Tyson clinches BRBET brand ambassador deal
Mike Tyson has been named as a regional ambassador for gambling company, BRBET, in Brazil.
The partnership - announced by Entourage Sport & Entertainment, a...
Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship
Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services).
Regarded as the oldest and...
NNB introduces educational content with Sportsbet.io
The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io.
Under the terms...
00Nation esports group enlists Parimatch to support LatAm vision
Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal.
The partners...
First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal
Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet.
Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...
AFA extends Socios agreement to create ‘new avenues of interaction’
The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG.
Until...
Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice
The Ministry of Justice in Brazil is looking into the commercial partnerships that sports clubs and media owners hold with online sportsbook firms.
The investigation...