FC Barcelona signs long-term, lucrative deal extension with Nike
After more than 25 years as partners, FC Barcelona will continue to wear Nike kits for the foreseeable future as the two entities reached...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
Historic boxing magazine The Ring joins Saudi Arabia’s sports empire
Boxing’s transformation continues as General Entertainment Authority (GEA) Chairman Turki Alalshikh announces his purchase of Ring Magazine.The Ring Magazine, often hailed as the ‘Bible...
WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
Riot Games brightens esports’ future with Dispute Resolution
Riot Games has introduced a Dispute Resolution programme aimed at strengthening and enhancing the esports ecosystem across EMEA.The Dispute Resolution for Riot Games’ Esports,...
AC Milan partners with SPRIBE to tap into online casino sector
AC Milan has embarked on a new partnership with online casino operator SPRIBE with its multiplayer crash game Aviator becoming the club’s official crash...
Amazon Prime adds Brasileiro Serie A to growing football content
Amazon’s Prime Video will broadcast fixtures from the Brasileiro Serie A football league from next season as part of a new five-year broadcast rights...
Aston Villa looks to grow ‘global presence’ in latest deal
Aston Villa has expanded its commercial portfolio by naming Ukrainian brand Nemiroff as the club’s new official vodka partner.As part of the multi-year agreement,...
Sportradar raises 2024 outlook as US activity drives success
International sportstech firm Sportradar generated strong revenue and profit across the breadth of its partnerships and activities this quarter.The St Gallen, Switzerland-headquartered business outlined...
The esports report – ePremier League returns
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...