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Latest News
Time to read: 3 min
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track 
August 11, 2023
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Latest News
Time to read: 2 min
Bob Iger admits 'progress not always linear' for ESPN+ and Disney+
August 11, 2023
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Football
Time to read: 2 min
West Ham United continues long term Lyca Mobile extension
August 11, 2023
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Europe
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Logan Paul and KSI founded PRIME partners with FC Bayern Munich
August 10, 2023
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Basketball
Time to read: 2 min
NBA App to live stream FIBA World Cup in 20 countries
August 10, 2023
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Esports
Time to read: 2 min
Lionscreed and esports fan rewarded through Plutus partnership
August 9, 2023
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Football
Time to read: 2 min
Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
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Latest News
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PENN Entertainment steps away from Barstool to form ESPN Bet 
August 9, 2023
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Fan Engagement
Time to read: 3 min
Preston and EPIC renew charitable Man of the Match award
August 9, 2023
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Integrity
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KTO deepens commitment to sports integrity 
August 9, 2023
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Latest News
Time to read: 2 min
Saudi Arabia sports to be bolstered by new PIF-backed firm
August 8, 2023
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Football
Time to read: 2 min
Sheffield United announces CFI as new front-of-shirt sponsor
August 8, 2023
Credit: Shutterstock
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Football
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DAZN makes football broadcasting play with Saudi Arabia 
August 8, 2023
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Features & Analysis
Time to read: 3 min
Discussion to be held over new football time rules after early backlash
August 8, 2023
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Latest News
Time to read: 4 min
10th-Year Anniversary Shortlists Revealed for SBC Awards
August 7, 2023
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Boxing
Time to read: 2 min
Jevgenijs ‘The Hurricane’ Aleksejevs links with Slotsjudge
August 7, 2023
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Horse Racing
Time to read: 2 min
BHA begins new anti-doping trials to keep racing "safe, clean and fair"
August 7, 2023
BREAKING
Europe
Time to read: 2 min
VFB Stuttgart nets new collaboration with Winamax 
August 7, 2023
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Football
Time to read: 2 min
Report: Atletico Madrid closing in on Riyadh Air sponsorship
August 7, 2023
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Latest News
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Betway enhances tennis visibility sponsoring National Bank Open
August 4, 2023
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Features & Analysis
Time to read: 2 min
Entain: How the 'Wrexham Effect' exploded football bets in the US
August 4, 2023
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Africa
Time to read: 3 min
Hollywoodbets lands new Rugby Union collaboration
August 4, 2023
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Football
Time to read: 4 min
SBC to Support Game4Ukraine Charity Football Match
August 4, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026