NHL selects Presidio to enhance the league’s tech infrastructure
The National Hockey League (NHL) and global digital service provider Presidio have announced a multi-year North American partnership that sees the latter becoming the...
Burnley signs W88 as kit sponsor for Premier League return
Burnley Football Club has revealed betting and online casino operator W88 as its latest official shirt sponsor for the 2023-24 campaign. The betting brand’s logo...
Bayern Munich to end £63M Qatar Airways sponsorship deal
Bundesliga champions FC Bayern Munich has announced that it will end its sponsorship agreement with Qatar Airways following long-standing backlash from fans. The deal which...
Sunderland AFC agrees new multi-year Nike partnership
Sunderland AFC and sportswear giant Nike have agreed a new multi-year partnership which will see the latter’s famous ‘Swoosh’ logo on the club’s shirts...
BMO becomes official North American partner of FIFA Women’s World Cup
Banking entity BMO has been chosen as an Official North American Supporter of the FIFA Women’s World Cup 2023. As a result of the partnership,...
NFLPA and Black Men Vote shine a light on pressing issues...
The National Football League Players Association (NFLPA) and voter engagement organisation Black Men Vote (BMV) has announced a partnership focused on voter registration and...
WBBL announces Emily Clarke as new league General Manager
The Women’s British Basketball League (WBBL) has announced Emily Clarke as the league’s new General Manager. Clarke joins the league as the organisation's first back...
FIFA signs TAB as first Women’s World Cup betting partner
FIFA has made history by signing New Zealand betting agency TAB as the first-ever Women’s World Cup sponsor from the gambling sector. New Zealand is...
USI partners with Illinois University to strengthen North American sports betting
US Integrity (USI) has partnered with the University of Illinois Division of Intercollegiate Athletics (DIA) as part of a wider effort to ensure a...
AFC Bournemouth and Vitality extend “hugely successful partnership”
Premier League club AFC Bournemouth and medical insurance firm Vitality have agreed to renew their long-standing partnership until the summer of 2026. The duo first...