DAZN and Pluto TV launch four new sports channels for German...
DAZN has enhanced its presence in Germany with four new channels following an extension to its collaboration with local broadcaster Pluto TV. The partners will...
AS Monaco and 6686 Sport to enhance global following in Asia
Ligue 1 club AS Monaco has agreed to a new partnership with sports entertainment platform 6686 Sport to bolster its presence in Asia. The agreement...
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’...
15,000 delegates will convene at this year's SBC Summit Barcelona to witness industry specialists discuss the latest sponsorship trends and marketing tactics at the...
Bob Iger admits ‘progress not always linear’ for ESPN+ and Disney+
Disney - parent company of ESPN - has announced that the OTT streaming platform ESPN+ now has 25.2 million subscribers as the company continues...
West Ham United continues long term Lyca Mobile extension
West Ham United has announced a multi-year extension of its partnership with Lyca Mobile.As a result of the extension, the longstanding deal will now...
Logan Paul and KSI founded PRIME partners with FC Bayern Munich
Isotonic drink PRIME has continued its sports marketing push through a new collaboration with German Bundesliga champions, FC Bayern Munich.Founded by Logan Paul...
NBA App to live stream FIBA World Cup in 20 countries
The NBA App and NBA.com will show live streams of this year's FIBA World Cup by carrying the international basketball federation’s ‘Courtside 1891’ feed.With...
Lionscreed and esports fan rewarded through Plutus partnership
Esports team Lionscreed has announced a new six-figure sponsorship deal with fintech company Plutus to reward fans through a variety of payment services. Via PLU...
Liverpool and Google Pixel partner to tap into the world of...
Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology...
PENN Entertainment steps away from Barstool to form ESPN Bet
Penn Entertainment has caused a stir in the US online sports betting market as it announced a $1.5bn deal to form ESPN Bet, ditching...