ESPN elevates content with Facebook deal
ESPN is elevating social engagement in a new content partnership with Facebook.The agreement brings exclusive digital shows and content to Facebook Watch. At launch,...
EFL unites with Sporf for Carabao Cup campaign
Ahead of this week’s round three Carabao Cup ties, the EFL has united with Sporf to boost the tournament’s fan engagement and celebrate its...
Indian cricket finds new home for next season
The home fixtures of the Indian cricket team will be broadcast on multi-territory OTT platform, YuppTV.It follows the acquisition of the digital streaming rights for...
Enriching Premier League coverage with YouTube
In early August, the Premier League (PL) announced that it had launched its own official YouTube channel.So far, the channel has published goal compilation...
YouTube’s missed opportunity with KSI vs Logan Paul 2
After their first meeting ended in a draw, back in August 2018, YouTube stars KSI and Logan Paul are set to meet again at...
ESPN viewership surges after bumper college football weekend
Leading US sports network, ESPN has seen viewing figures increase throughout last weekend, following “monster” College Football audiences and record-breaking US Open viewership.It led to the broadcaster hitting 72 million viewers...
Premier Sports completes landmark UK LaLiga rights deal
Premier Sports has announced a new deal for the UK broadcasting rights of LaLiga.The deal, which will see every game from the Spanish top-flight broadcast...
SBS strikes free-to-air partnership with the NBA
Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia.As part...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
Fox completes sports betting expansion
Fox Sports has partnered with The Stars Group for the network's expansion into sports betting, with the launch of Fox Bet.Fox Bet will offer odds on football,...