Turning World Cup audiences into lasting fan relationships
The recent 2026 FIFA World Cup is likely to have attracted the competition’s largest-ever global audience after Spain defeated Argentina 1-0 in the final...
How bp built Audi’s 2026 F1 fuel from the ground up
The FIA's sustainable fuel mandate forced bp to start over on Audi's power unit. Luc Jolly and Gabriel Bortoleto on what that took –...
Viaplay agrees €142m sale of Dutch business to DPG Media
DPG Media's Videoland gains live sport for the first time, absorbing Viaplay's Dutch business and its rights portfolio for €142mViaplay Group has agreed to...
Entain’s Gojic: Fixing detection starts with the customer
Entain CEE's Chief Sportsbook Officer Ivan Gojic on why market data alone no longer catches spot-fixing, the limits of AI, and cross-operator data sharingOperators...
IBM and Wimbledon add AI ‘Key Moments’ tool for 2026
The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...
Audi leads push to protect turbo in F1 engines
The debate over F1's next engine formula continues to roar on, with turbocharging taking centre stageAudi has insisted that turbocharging must be preserved in...
How HPE keeps the world’s biggest sports events connected
Simon Wilson, Chief Technology Solutions Leader at HPE Aruba Networking, on AI, zero-touch infrastructure, and the phone-first transformation of live sportSimon Wilson has spent...
Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
F1 agrees 2026 regulation overhaul ahead of Miami
The FIA, teams, power unit manufacturers and FOM have agreed a package of changes to F1's 2026 rules, addressing driver safety and energy management...
Why football should prioritise cognitive ROI over commercial
Insider Sport spoke to Be Your Best CEO Andreas Olsen and Le Havre Technical Director Michael Bunel about how cognitive training technology can deliver...