Sports streaming deals: PFL, DFB back digital push
The PFL's DAZN DACH renewal and the DFB's new sports streaming service signal how sports organisations are rethinking distribution in the digital ageWithin 48...
F1 signs Betway as first official betting operator
Formula 1 has signed Betway as its first official betting operator, with further regional partners expected to followFormula 1 has confirmed a multi-year commercial...
Is Football AI proof FIFA can put fans ahead of sales?
FIFA is often accused of prioritising commercial interests over the good of the game, but its latest AI‑focused announcement suggests that’s not always the...
Sports stadiums are entering a new-generation of digital demands
Whether it's Tottenham Hotspur’s $2.6bn (£2bn) move to its new state-of-the-art stadium in North London, or Everton FC’s recent opening of the Hill Dickinson...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
A grandstand view of Lenovo and F1’s race to win a...
Lenovo has become a global partner of F1, aiming to redefine how the sport delivers innovation, broadcast performance, and global growth.The crowds are beginning...
British horse racing turns to startups for fresh ideas
Horse racing is hoping to clear a hurdle it’s stumbled at for years with a new push to bring fresh tech innovation into the...
How interactive overlays are changing sports streaming
As attention spans shrink and fans demand more immersive experiences, interactive graphical overlays are transforming the way broadcasters connect with audiences and turning passive...
Garmin runs into legal trouble with Strava
The fitness industry could be on the brink of its biggest upheaval in years as tensions rise between Strava and Garmin.Fitness tracker and social...
Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...