How HPE keeps the world’s biggest sports events connected
Simon Wilson, Chief Technology Solutions Leader at HPE Aruba Networking, on AI, zero-touch infrastructure, and the phone-first transformation of live sportSimon Wilson has spent...
Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
F1 agrees 2026 regulation overhaul ahead of Miami
The FIA, teams, power unit manufacturers and FOM have agreed a package of changes to F1's 2026 rules, addressing driver safety and energy management...
Why football should prioritise cognitive ROI over commercial
Insider Sport spoke to Be Your Best CEO Andreas Olsen and Le Havre Technical Director Michael Bunel about how cognitive training technology can deliver...
Sports streaming deals: PFL, DFB back digital push
The PFL's DAZN DACH renewal and the DFB's new sports streaming service signal how sports organisations are rethinking distribution in the digital ageWithin 48...
F1 signs Betway as first official betting operator
Formula 1 has signed Betway as its first official betting operator, with further regional partners expected to followFormula 1 has confirmed a multi-year commercial...
Is Football AI proof FIFA can put fans ahead of sales?
FIFA is often accused of prioritising commercial interests over the good of the game, but its latest AI‑focused announcement suggests that’s not always the...
Sports stadiums are entering a new-generation of digital demands
Whether it's Tottenham Hotspur’s $2.6bn (£2bn) move to its new state-of-the-art stadium in North London, or Everton FC’s recent opening of the Hill Dickinson...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
A grandstand view of Lenovo and F1’s race to win a...
Lenovo has become a global partner of F1, aiming to redefine how the sport delivers innovation, broadcast performance, and global growth.The crowds are beginning...