Media Rights

Coverage of the major deals surrounding sport media rights

BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”

Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million. This...

BBC and ITV complete shared broadcast deal for next two EUROs

The BBC and ITV will be broadcasting the UEFA Euro 2024 and UEFA Euro 2028 under a new media deal with UEFA. Splitting the rights...

Sportradar streams ABL matches via first-time OTT platform

Baseball Australia has announced a new streaming platform in partnership with Sportradar. With an aim of growing the Australian Baseball League (ABL) on a global...

Extended World Snooker Tour and ITV deal ‘fantastic for the sport’

The World Snooker Tour (WST) has extended its media rights partnership with ITV for at least the next two years. The channel will continue to...

ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring

Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane. The new hire aims to give an...

SPFL rebrands Scottish League Cup in Viaplay media rights deal

The Scottish Professional Football League (SPFL) has announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be renamed to...

HBA further bolsters reach of Australian and American racing

Maintaining momentum on its goal of enhancing global horse racing coverage, HBA Media distributed broadcast rights for the Lexus Melbourne Cup and Breeders’ Cup...

Billie Jean King Cup 2022 on the screens of BBC Sport...

BBC Sport and BT Sport have announced that they are going to be offering broadcast coverage of the Billie Jean King Cup 2022 Finals...

Buzzer and ATP Media serve ‘varying fan interests’ via short form...

ATP Media and Buzzer have formed a partnership to distribute short-form live tennis match content. The mobile platform aims to underscore its commitment to ‘serving...

GAA and BBC bring Gaelic football and hurling finals to UK...

The BBC and the Gaelic Athletic Association (GAA) have confirmed a broadcast partnership for the All-Ireland senior Gaelic football and hurling finals. The five year...