Mercedes-AMG eyes sponsorship deal with Police
Mercedes-AMG has its eyes set on a successful sponsorship partnership with Police after inking a new agreement which will see the eye-wear provider’s branding...
Mark Milne – Accelerating the evolution of tennis with the Thirty30...
Mark Milne the founder of Thirty30 emphasised in an interview with InsiderSport that all sports are forced to evolve and Thirty30 tennis, is the...
JBD Sports: Celebrities and sponsorship remain key in sports promotion
JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...
“One of the best sponsorships we ever do” – Betfred extends...
Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...
Pokerstars clinches UFC branding for latest sponsorship activation
PokerStars has announced the first activation, as part of its exclusive global partnership with the UFC by launching a new ‘UFC-branded Spin & Go’s’.
PokerStars...
ISG deepens F1 fan engagement with predictor game launch
Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...
William Hill named as the “Official Sports Betting Partner of the...
William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...
The Transfer Window: UFC, AIBA and Playbook
Each week, InsiderSport is rounding up the signings and departures from the business of sport. This week takes a look at a potential departure...
KSW MMA Federation confirms new deal with STS
Poland's largest bookmaker, STS has confirmed a new sponsorship with MMA organisation, KSW Federation.
The one year deal sees STS become the official bookmaker...
McLaren deepens partnership with Coca-Cola
McLaren has strengthened its partnership with the Coca-Cola Company that will see the team promote several of the beverage company's brands during the 2019 season.
The...