Pokerstars clinches UFC branding for latest sponsorship activation

PokerStars has announced the first activation, as part of its exclusive global partnership with the UFC by launching a new ‘UFC-branded Spin & Go’s’.

PokerStars became UFC’s first-ever “Official Poker Partner” at the end of last year – a new sponsorship category for the elite mixed martial arts organisation.

UFC-themed PokerStars promotions and products featuring cash prizes and exclusive UFC experiences are set to be won in 2019.

The company’s logo will be present on the canvas of the Octagon at UFC 236: HOLLOWAY vs. POIRIER 2 in Atlanta, Georgia, on Saturday, April 13 and at UFC 237: NAMAJUNAS vs. ANDRADE in Rio de Janeiro, Brazil, on Saturday, May 11.

Its will also feature on all Pay-Per-View events throughout the remainder of the year.

Paul Asencio, UFC Senior Vice President, Global Partnerships commented: “It’s been great to work on exciting, new and innovative ideas alongside PokerStars since our exclusive partnership went live.”

“UFC Spin & Go is a great example of how PokerStars are integrating our brand into their world and bringing exciting new products to our fans.”

The PokerStars brand will be broadcasted around the world on exclusive digital advertising real-estate and across social media channels.

“UFC is the perfect pick for PokerStars,” said Christopher Coyne, Chief Marketing Officer, Stars Interactive. “UFC fans have a high propensity to engage in gaming and many of our players are fans of UFC.

The UFC-branded Spin & Go tournaments is now live on PokerStars where players can play poker “inside the UFC’s world famous Octagon.”

Furthermore, it was revealed other UFC and PokerStars products and rewards are set to be rolled out later in the year; select UFC athletes will be announced as sponsors in the future.

Coyne concluded: “Our plan is to thrill as far and wide as possible with games, promotions, content and competitions that trigger passions and enhance the overall experience at PokerStars. We’ve so much in store. This is just the beginning.”