Italian football club AC Milan has revealed two new betting partnerships that are set to increase the club’s visibility across Asia.
The first partner was named as sports entertainment brand Leyu Sports, which will work with the Serie A side to launch various content activations to further strengthen the Rossoneri presence in the Asian market.
Founded in 2008, Leyu Sports has grown into one of the more preferred sports betting partners by global sports clubs such as Atlético de Madrid, which signed the firm in 2022. Other notable Leyu sponsorship deals include those with Germany’s Borussia Mönchengladbach, Chelsea FC in the UK, as well as French giants PSG.
Moving on to AC Milan’s latest partnership lineup, the club has also signed SekaBet to increase its visibility, this time in Turkey.
Maikel Oettle, Commercial Director of AC Milan, commented: “We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners.
“This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences.”
As part of the deal, the betting and gaming provider will release a promotional campaign at the beginning of the 2024/25 season targeting the Turkish market, unlocking opportunities for Sekabet users to win exclusive AC Milan-branded prizes.
Andreas Zimmerman, CEO of Sekabet, added: “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary in the betting industry.
“Known for offering some of the highest odds in the market, we ensure that our users get the best value for their bets.
“Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide.”
