Genius gets extension to long-running FIBA deal with new AI edge
A long-term partnership between the International Basketball Federation (FIBA) and Genius Sports has seen the duo commit to AI integration in the sport.London-based Genius,...
Guinness extends Six Nations Rugby deal to accelerate the competition’s growth
Alcoholic beverage producer Guinness has entered a new long-term agreement with Six Nations Rugby, which includes the naming rights for both the women’s and...
Brentford FC offers fans their money back to support them during...
Brentford FC has launched an initiative to support fans of the club who are suffering financial strains in the Christmas period as a result...
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership
Zlatan Ibrahimović has once again crossed paths with AC Milan after being welcomed as the latest Operating Partner at sports investment fund RedBird Capital.Ibrahimović’s...
Ringier and DPG announce joint venture to tackle Dutch sports media...
Ringier Sports Media Group AG (RSMG) and DPG Media Group have established a new joint entity that will target advancements in the Dutch sports...
TNT Sports secures exclusive Formula E rights for UK & Ireland
Formula E’s live races will be available to watch on the TNT Sports network thanks to a new partnership spanning across the UK and...
UEFA EURO 2024 welcomes Unilever as official tournament sponsor
Consumer goods company Unilever has been unveiled by UEFA as the latest official sponsor of the UEFA EURO 2024. The deal will see Unilever leveraging...
Genius launches FanHub ID for sports marketers and content creators
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID.The product utilities online...
IMG: AI will start to truly make its mark on sports...
The hype around NFTs in sports has died out, as has the huge general upsurge in interest in the digital products witnessed over recent...
Canal+ to cover Dutch Eredivisie upon Netherlands return
Canal+ has extended its European reach via launches in Austria, Slovakia, the Czech Republic and most recently the Netherlands, including sports coverage.The French broadcaster...