Insider Insights 2023: Tech and CSR defining trends in sports business
The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...
DAZN gets UK&I boost by launching app on Sky platform
DAZN has secured a major extension of its reach in the UK and Ireland via a partnership with Sky which will incorporate its app...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.A three-year arrangement, the partnership will encompass marketing...
Svenska Spel renews Swedish women’s football partnership
The partnership between the Association of Women’s Elite Football in Sweden (EFD) and Svenska Spel has been extended.Svenska Spel, a state-owned betting and gaming...
UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
MPs have been critical of the UK government’s approach to betting advertising in sports as laid out in the Gambling Act review White Paper...
Betsson named Greek Cup sponsor in latest local marketing push
Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup.The flagship...
The Premier League – an undisputed champion of UK betting markets?
Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever...
Manchester City signs multi-year deal with cereal franchise Kellogg’s
Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.The agreement - which covers both City’s men and women’s...
PGR takes next step in media strategy with Sky Sports
Premier Greyhound Racing (PGR) has secured a major boost to UK greyhound racing’s visibility via partnerships with Sky Sports Racing and attheraces.Commencing on 1...