Rubicon Raw energises GB Snowsport athletes under new partnership
GB Snowsport has created a partnership with Rubicon RAW, which will see the energy drink group support British skiers and snowboarders.As the Milan-Cortina Olympic...
Messi expands crypto links with Sorare
Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador.https://twitter.com/Sorare/status/1590337343902580738CNBC reported that the Paris Saint-Germain forward...
ARC appoints Brendan Parnell to lead Media & International units
Arena Racing Company (ARC) has named Brendan Parnell as the group’s new Managing Director of its Media and International units.Parnell, the former Chief Executive...
BBC and ITV complete shared broadcast deal for next two EUROs
The BBC and ITV will be broadcasting the UEFA Euro 2024 and UEFA Euro 2028 under a new media deal with UEFA.Splitting the rights...
Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.From January...
Leyton Orient aids East London SMEs in starting ELEVEN partner programme
Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.The new...
Greece’s second football division enhances Betsson title sponsorship
The Super League 2 has continued its partnership with its title sponsor Betsson for the 2022/23 football season.As the second division of Greek football...
FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
FIFA has revealed that Calm will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women’s World Cup 2023...
Fenway Sports Group to sell Liverpool FC
Fenway Sports Group (FSG) are inviting offers for the sale of Liverpool FC, The Athletic’s David Ornstein has revealed.The organisation has been in charge...
England squad-hopeful Ivan Toney responds to betting allegations
Ivan Toney is being investigated by the FA over allegations that he has been betting on football, The Sun claims.The inquiry into the offences...