Scottish FA extends Adidas deal following UEFA Nations League success
The Scottish FA has extended its partnership with Adidas until 2028, which will continue as the organisation’s official kit supplier.As the global sports brand...
Sportradar’s Carsten Koerl picks up Entrepreneur of the Year Award
Carsten Koerl, CEO of Sportradar, has lauded his company’s position ‘at the centre’ of the global sports, media and betting sectors.The Chief Executive made...
Women’s football sponsorship heightens as FIFA publishes benchmarking report
FIFA has reported a significant boost in women’s football investment interest after a number of leagues with a title sponsor has grown over the...
Red Bull F1 team’s ‘enormous’ penalty could cost them ‘0.25-0.5s’ of...
The Red Bull Formula One team has received a fine of $7million and 10% forfeit of its aerodynamic development research allowance.The team has been...
Sarah Crowther KC becomes Chair of the BHA’s disciplinary and appeals...
The British Horseracing Authority (BHA) has named Sarah Crowther KC as Chair of UK racing’s Independent Judicial Panel.Crowther succeeds Brian Baker CBE, the inaugural...
Southampton FC ‘grows the pipeline’ of female footballing talent with Starling...
Southampton FC Women has named Starling Bank as the team’s official principal partner for the 2022-2023 season. From 30 October, with a match against Sunderland...
ATP and WTA unite the men’s and women’s Tour
The Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) have announced a new mixed-gender teams event - the United Cup.The tournament...
Warrington Wolves enhances Hoover partnership with inclusivity boost
Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.The home appliance company has been...
Football DataCo extends Genius Sports Premier League data deal
Football DataCo (FDC) has renewed its partnership with Genius Sports to enable the latter to retain a hold of Premier League sub-second and skeletal...
Audi accelerates F1 involvement with Sauber works team deal
Sauber has come to an agreement with Audi to make the Swiss Formula One operation the works team of the German manufacturer from 2026.Prior...