Dorna Sports solidifies a further five years of Liqui Moly lubricant...
Dorna Sports has extended its partnership Liqui Moly which will continue as the exclusive lubricant supplier to the Moto2 and Moto3 classes until 2027.The...
Six Nations and Sage offer greater insights from the on-field action
Six Nations Rugby has announced a partnership with software company Sage to bring fans greater insights into the game.Spanning the Autumn Nations Series, Guinness...
ARC partners BetUK to support Sprint, Middle Distance and Marathon races
Arena Racing Company (ARC) has announced a sponsorship with BetUK for its four ARC Racecourses.For the owner of four of the six all-weather horse...
Jockey Club sees ‘too many challenges’ in five-day Cheltenham Festival
The Jockey Club has made the decision to keep Cheltenham Festival - jump racing's biggest meeting - as a four-day event, as reported by...
Meta debuts first Premier League sports apparel for avatars with LFC
Liverpool FC (LFC) has formed an agreement with Meta which allows fans to customise their own digital avatars in official club colours.As LFC becomes...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.As...
DFB clutches Continental Tires for performance partnership
The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023.The Hanover-based automotive parts company will be the official...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season. The SKS365-owned brand will have its brand inserted...
Horse racing needs renewed leadership and professionalism – Barry Hearn
After a difficult period during the pandemic, horse racing is still striving to maintain consumer interest, although betting engagement with the sport remains high...
FIFA World launched with Roblox to create ‘truly inclusive and fun...
FIFA has announced a partnership with online game platform Roblox to offer free-to-play access to FIFA World.A virtual environment that aims to ‘celebrate the...