FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
FIFA has revealed that Calm will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women’s World Cup 2023...
Fenway Sports Group to sell Liverpool FC
Fenway Sports Group (FSG) are inviting offers for the sale of Liverpool FC, The Athletic’s David Ornstein has revealed.The organisation has been in charge...
England squad-hopeful Ivan Toney responds to betting allegations
Ivan Toney is being investigated by the FA over allegations that he has been betting on football, The Sun claims.The inquiry into the offences...
Extended World Snooker Tour and ITV deal ‘fantastic for the sport’
The World Snooker Tour (WST) has extended its media rights partnership with ITV for at least the next two years.The channel will continue to...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.The brand is the first...
Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
EcoWatt worn by Southampton FC in sustainability sponsorship
Southampton FC has announced EcoWatt as the club’s official training kit partner for the remainder of the 2022/2023 season.The energy saving company’s branding will...
KYMIRA Sport elevates Swansea City players recovery amid promotion push
Swansea City AFC has linked with KYMIRA Sport as the latter becomes the club’s official recovery partner for the remainder of the 2022/23 Championship...
ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.The new hire aims to give an...
Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.The deal sees...