SBC launches SBCCIS.com with Sports Media Holding
SBC localises in CIS region in partnership with Sports Media Holding.Betting and iGaming industry events and media company SBC is to make a big...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
NBC Premier League coverage records 10% viewership dip
NBC’s broadcasting of the English Premier League has seen year-on-year viewership rate decrease by 10.3%, as detailed in the group’s latest breakdown of its...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
HWB appoints ‘world class team’ to lead five-year strategy
The Horse Welfare Board (HWB) has strengthened its team with three ‘world class’ appointments, as it looks to implement its five-year ‘A Life Well...
ESL condemns UEFA’s ‘insistent coercion’
European Super League (ESL) founding clubs FC Barcelona, Juventus FC and Real Madrid CF have described UEFA’s disciplinary proceedings as ‘insistent coercion’.The three teams...
Ibrahimovic served €50K fine by UEFA for Bethard investment
AC Milan striker Zlatan Ibrahimović has been fined €50,000 by the Appeals Body of UEFA, following an investigation into the Swedish player’s financial investment...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...