NHL boosts fan engagement with OlyBet
The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...
Entain discloses 2021 foundation-backed SportsAid recipients
Entain Plc has named the next 50 young UK athletes who will benefit from the SportsAid ‘Pitching In’ programme, supported by its Entain Foundation.Through...
DAZN triples subscription fee in Italy following Serie A rights deal
Sports streaming service DAZN has upped the price of its subscription platform in Italy to triple the current charging fee after acquiring the bulk...
Esports meets fintech in NIP and Mercuryo tie-up
Swedish esports organisation Ninjas in Pyjamas (NIP) and cryptocurrency infrastructure company Mercuryo have teamed up ahead of the BLAST Premier Spring Finals.As part of...
Matchroom inks ‘game-changing’ DAZN broadcast deal
Matchroom has agreed a ‘game-changing’ global deal with streaming platform DAZN as part of a ‘groundbreaking’ move that will see at least 16 UK...
Overseas IPL players facing salary cuts by forfeiting second leg
Overseas players competing in the 2021 Indian Premier League (IPL) season might be forced to take salary cuts from the Board of Control for...
Wolves selects Bitci.com as new sleeve sponsor
Wolverhampton Wanderers has named Bitci.com as the Premier League club’s new sleeve sponsor for the 2021/22 season.In its role as the official cryptocurrency trading...
IOC ‘reimagines’ Olympic hospitality with On Location
The International Olympic Committee (IOC) has enlisted Endeavor-owned On Location to create a new global hospitality model from the Paris 2024 Olympic Games onwards,...
EFL clubs raise £42m revenue from iFollow in 2020/21
The English Football League’s (EFL) iFollow streaming service generated more than £42 million in revenue for its 72 clubs across the Championship, League One...
Ronaldo becomes latest elite athlete to join Therabody
Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo.The announcement coincides with the...