TIM to take Serie A sponsorship beyond 25-year mark
The Italian top-flight Lega Serie A has renewed its title sponsorship agreement with telecommunications giant Telecom Italia (TIM).The latest extension to the long-running agreement,...
UEFA brings Euro 2020 to Epic Games’ Fortnite
UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...
FA hires first female Chairwoman in 157-year history
The Football Association (FA) has appointed Debbie Hewitt MBE as its first female Chair in the governing body’s 157-year history.Following a unanimous choice of...
Norwich City shirt sponsor apologises for inappropriate marketing promotions
Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Middlesbrough prolongs Kindred Group commercial alliance
EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons.As part of the...
Manchester United gives supporters an ‘enhanced voice’ in new fan share...
Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share...
BT Sport retains Ligue 1 UK and Irish broadcast rights
BT Sport has extended its agreement to serve as the exclusive broadcaster of the French Ligue 1 in the UK and Ireland until 2024.The...
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports...
Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season.Through...
BoyleSports signs Natalie Sawyer ahead of Euro 2020
Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships.In her new role,...