PGA Tour threatens bans for players amid breakaway league talks
The PGA Tour has threatened immediate suspensions and career bans for professional golfers who opt to join a new Saudi Arabian-backed breakaway league.After calling...
FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.The delivery services specialist...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
McLaren inks Castore sportswear sponsorship tie-up
McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...
SBC Leaders Podcast: Successful sponsorships become ‘infectious’
Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET.Speaking to...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...
Sky Italia holds onto Bundesliga rights as Ligue 1 deal struck
Sky Italia has struck a four-year broadcasting arrangement with the subsidiary arm of the German Football League (DFL), Bundesliga International, until the end of...
Fightzone to maximise audience reach via Red Bee Media deal
International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...
LaLiga files complaints for match-fixing offences
LaLiga has filed 13 complaints for possible integrity-related irregularities, including nine for potential participation in gambling.According to the Spanish channel SER, four complaints were...
LNR adds Betclic to Top 14 rugby union sponsorship roster
French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...