Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Borussia Dortmund recruits Tectake as new premium partner
Bundesliga club Borussia Dortmund has enlisted online furniture, home and garden retailer Tectake as its latest ‘Premium Partner'.The agreement will initially run until 30...
Arena Sport secures Ekstraklasa media rights in the Balkans
Poland’s top flight football league the Ekstraklasa has signed a Balkans media rights agreement with Arena Sport.Arena Sport will provide coverage of the league...
ASA calls for final evidence on ‘loot box advertising’
The ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close on 28 January next week, the Advertising Standards...
Lithuania offers to co-host IIHF World Championship following Belarus controversy
Lithuania has thrown its hat into the ring for the co-hosting rights to the International Ice Hockey Federation (IIHF) World Championship, with officials offering...
French rugby follows LFP in issuing media rights tender
France’s Ligue Nationale de Rugby (LNR) has issued the tender for the media rights to the country’s elite Top 14 rugby union division.The decision...
NHL selects Tipsport as first European betting partner
The National Hockey League (NHL) has chosen Tipsport as the division’s first European sportsbook partner in Czech Republic and Slovakia.Through the deal, Czech Republic's...
St Helens RFC strengthens fan engagement with Iqoniq partnership
Rugby league club St Helens RFC has become the latest sports team to form a partnership with fan engagement platform Iqoniq.Through the agreement, fans...
London Marathon organisers hopeful for race to go ahead
The organisers of the 2021 London Marathon are ‘optimistic’ that the race will be opened to runners of all abilities this year.Last year's edition...