Volleyball World has partnered with DHL as the latter aims to emphasise social and environmental sustainability.
Described as a ‘wide-ranging partnership’, the agreement covers both volleyball and beach volleyball and includes various sustainable initiatives planned to help deliver strategic objectives.
Volleyball World CEO, Finn Taylor, commented: “To welcome a brand of DHL’s standing to the Volleyball World family reflects the incredibly strong values the sport has around ESG which, as we know, is something every major sponsorship must now include.
“It’s one element to a wide-ranging partnership which will help DHL create a close emotional connection with the hundreds of millions of volleyball fans around the world. It’s a very exciting moment for us.”
Furthermore, as the global logistics brand aims to drive its diversity and inclusion strategy, the collaboration was revealed at the FIVB World Congress in Arnhem, the Netherlands.
“As the world’s most international company, inclusion and diversity are key values of ours. Volleyball is very close to my heart, also because it is one of the world’s most gender-equal sports, and this draws a clear synergy between us,” added Alberto Nobis, CEO of DHL Express Europe.
“With the goal of raising even more awareness for gender equality in volleyball and the rest of the sporting world, as part of the partnership we are proud to also be supporting the equal jersey campaign.”
Furthermore, the deal also supports DHL’s diversity and inclusion focused environmental, social and governance (ESG) strategy through the sport.
The pair highlighted that the deal ‘goes hand in hand’ with volleyball’s inherent gender balance with equal prize money and match formats ensured across all major competitions to promote a level playing field.
Elliott Stanton, Head of Global Sponsorships at DHL Express, concluded: “Our partnership with Volleyball World provides a clear and authentic fit with DHL’s values and our purpose driven partnership objectives surrounding diversity, equality and inclusion.”
