Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
DAZN broadens scope with Esports World Cup addition
DAZN has added the Esports World Cup (EWC) to its media portfolio in a further widening of its multi-sport content, building on an extensive...
Betfred becomes first to sponsor all five classic races
Betfred has announced it will be a sponsor of Newmarket’s 2000 Guineas and 1000 Guineas from 2025 in a multi-year deal.To celebrate the operator’s...
Manchester City maximises US reach with WWE collaboration
Manchester City and WWE have revealed an exclusive collaboration to release a collection of merchandise ahead of the Premier League club’s US pre-season tour.In...
Public concerns mean betting sponsor debate will not die out anytime...
The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...
Newcastle builds on fruitful first year with BetMGM renewal
Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner.The agreement ensures BetMGM's brand will...
DAZN ups its tennis game with ATP Tour LatAm partnership
DAZN Group and the ATP Tour have signed a multi-year, multi-country agreement to distribute Tennis TV, the latter’s direct-to-consumer video service.The duo will distribute...
Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
EFL enhances media coverage with talkSport and BBC Radio
The EFL has announced renewed media rights deals with talkSPORT and BBC Radio to enhance coverage for EFL clubs and competitions.The agreement with both...
Ligue 2 secures BeIN Sports as broadcaster in new €200m deal
BeIN Sports has secured domestic broadcasting rights for Ligue 2 in a new multi-year deal that will span across five seasons. The Qatari sports network’s...