Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
Bundesliga football club Eintracht Frankfurt has announced a new multi-year sponsorship deal with Adidas set to commence at the start of the 2025/26 season. The...
Wolves doubles down on gambling sponsorship with BetMGM
Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner.As part of the agreement,...
Liverpool bolsters Asian connection with Japan Airlines
Liverpool FC has named Japan Airlines (JAL) the club’s official airline partner for the men’s and women’s teams in a multi-year agreement.Under the deal,...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...
EBU breaks record viewership for Roma 2024 Championships
The European Broadcasting Union (EBU) has announced that its members have helped achieve record-breaking broadcast figures for the 2024 European Athletics Championships.The EBU served...
UEFA supports Italy’s anti-piracy operation during Euro 2024
UEFA, the organiser and owner of Euro 2024, has expressed its support for the anti-piracy operation conducted by the Guardia di Finanza in Italy.The...
BBC continues to post high EURO 2024 England viewership
Whilst England’s performances on the pitch at EURO 2024 have left fans underwhelmed, viewership for both group stage games posted impressively high figures on...
Ratcliffe warns Premier League of ‘ruin’ amid regulations
Manchester United minority owner Sir Jim Ratcliffe has warned that the Premier League could be in “ruin” if financial regulations become too stringent.In...
RL Commercial leverages Catalan tie for league wine sponsor
RL Commercial, the commercial arm of the Rugby Football League (RFL), has named Les Vignes du Vent the official wine of the Betfred Super...