beIN Sports secures French rights for EURO 2024 & 2028
The UEFA European Championships are set to be held on beIN Sports in France over the next four years, beginning with EURO 2024 this...
Sportsbreak.com renews NFL partnership amid popularity surge
Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London.Following the agreement,...
Premier League licensing agreement boosts Football Manager
The Premier League and Sports Interactive, the creators of Football Manager, have announced a four-year licensing partnership.Starting with the 2024/25 season, Premier League clubs...
Research finds consumer disconnect for Euro 2024 sponsors
A study by retail sales consultancy Sellex has found that there is only a minimal difference in consumer recognition between official Euro 2024 sponsors...
Better Collective: EURO 2024 goals & tailoring strategies for customers
Esben Skou Vinther, VP of Europe Better Collective, talks about the importance of the upcoming EURO 2024 tournament and how operators can maximise its...
Scottish FA renews BBC and Premier Sports for consistency
The Scottish Football Association (FA) has confirmed a new five-year agreement with Premier Sports and BBC Scotland for the Scottish Gas Men’s Scottish Cup.Under...
UEFA marks new era of European football with Mastercard deal
UEFA has announced that Mastercard has extended its sponsorship of the UEFA Champions League and signed a deal for the UEFA Super Cup.The extension...
Scottish football names major bookmaker multi-league sponsor
William Hill has been confirmed as the official betting partner of the Scottish Professional Football League (SPFL) in a deal covering all four divisions.The...
French authorities on the lookout for problem gambling during Euro 2024
As betting companies gear up their marketing campaigns for the upcoming UEFA Euro 2024, the French betting regulator has initiated a campaign to address...
VAR here to stay in the Premier League as clubs vote...
The Premier League will keep Video Assistant Referee (VAR) next season and beyond after the top-flight’s clubs voted to retain the technology.Announcing the result...