Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Spanish Court orders FIFA and UEFA to stop blocking ESL
On Monday, a Spanish judge ordered FIFA and UEFA to stop opposing the European Super League (ESL), ruling that their actions were an abuse...
West Ham’s Lucas Paquetá faces four spot-fixing charges
The Football Association (FA) has charged West Ham United player Lucas Paquetá with misconduct in relation to alleged betting breaches of FA Rules E5...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
Canal+ extends 26-year partnership with French Top 14 rugby
Canal+ has secured a renewal of one of its biggest sports rights agreements, extending its long-running arrangement with the Top 14 rugby union tournament.The...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
Channel 4 takes Paralympics to YouTube in social media strategy
Channel 4 has widened its coverage of the Paris 2024 Paralympic Games with newly announced plans to broadcast the event on its YouTube channel.The...
SPFL unveils record-breaking prize money for flagship cup
The Scottish Professional Football League (SPFL) has substantially increased the prize money for clubs playing in next season’s Premier Sports Cup.The league has announced...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...