DFB names Klarna as official partner ahead of 2024 Euros
The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026.Under the agreement, Klarna will...
Netflix makes latest sports play with NFL Christmas Day games
Netflix’s standing as a sports streaming service continues to grow. The entertainment platform has secured the broadcasting rights to two of the 2024 NFL...
Premier League clubs to vote on removing VAR next month
After years of controversy Premier League clubs are set to vote on whether to keep or remove virtual assistant referees (VAR) at next month’s...
TNT Sports confirms free coverage of Champions League final
TNT Sports will show this year’s European club competition finals free via the discovery+ outlet, although planning enhanced coverage and content for its subscribers.Discovery+...
Jude Bellingham set to star in Lucozade TV campaign
Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...
Sportradar raises FY24 guidance after 28% growth in Q1
Sportradar CEO Carsten Koerl has declared that 2024 is “off to a great start” after the Swiss sportstech reported growth across all business and...
Tourists to drive billions in revenue at Paris 2024
The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...
York Racecourse looks to up tech game for Dante fixture
York Racecourse will utilise Spotlight Sports Group’s (SSG) Smart View racecards at the Dante fixture on Thursday 16 May.The racecards have been developed by...
FA confirms BBC as free-to-air FA Cup broadcaster
The BBC has secured a multi-year deal with TNT Sports and the Football Association (FA) to become the free-to-air (FTA) broadcaster for the FA...
Atlético Madrid and Chiliz accelerate digital token partnership
Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...