PGA welcomes Therabody as principal partner to aid golfers
The Professional Golfers' Association (PGA) UK and Ireland announced that Therabody has joined its partnership programme as a principal partner.In collaboration, Therabody aims to...
Liverpool FC moves with SC Johnson for “waste-free world”
Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid...
West Ham enhance players’ nutritional programmes via extended partnership
West Ham United has extended its partnership with Soccer Supplement which will continue to hold the title of the club’s official supplements supplier.In coalition...
Steel City Cup signs BresBet as title sponsor
Sheffield-based greyhound racing event the Steel City Cup has named recently-established local sports betting operator BresBet as its new title sponsor.The deal will see...
Liverpool and Bayern sign Asia-facing deals with 188Bet
Two European top-flight football clubs, Liverpool FC of the Premier League and Bayern Munich of Bundesliga, have signed deals with sports betting operator 188Bet.The...
United Rugby Championship launches streaming service for ‘accessible viewing’
RTÉ and United Rugby Championship (URC) have together released a streaming service that aims to give fans the opportunity to watch games live and...
DAZN CEO confirms interest in Premier League rights acquisition
Kevin Meyer, the CEO of international subscription streaming service DAZN, has reiterated his interest in acquiring media rights to the Premier League. Speaking at the...
Nadine Dorries to oversee UK sport as new DCMS head
PM Boris Johnson has appointed Nadine Dorries as the new Culture Secretary of Digital, Culture, Media and Sport (DCMS), as a review of the...
Manchester City ‘harnessing the power of football’ in WeWork deal
Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...
GBGB announces launch of long-term animal welfare strategy
The Greyhound Board of Great Britain (GBGB) has announced the first stage of its ‘A Good Life for Every Greyhound’ national welfare strategy, in...