Samsung pens first UK esports sponsorship with Guild
Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports.As the official display partner of the British esports organisation - partly owned...
England and Scotland stalemate becomes ITV’s most-watched Euro 2020 match
England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV.ITV’s...
Euro 2020 sponsors seeking UK quarantine exemption
Sponsors of the 2020 UEFA European Championships could be allowed to evade quarantine restrictions in the UK to attend the final matches of the...
Cheltenham Festival prepares to add fifth day from 2023
The Jockey Club is lining up an expansion of the Cheltenham Festival from 2023 onwards, with plans to include a fifth day of the...
Manchester United posts £21.6m loss for first three months of 2021
Manchester United posted a £21.6 million loss in the first three months of 2021 as the COVID-19 pandemic meant fans were unable to attend...
PDC inks Manscaped sponsorship tie-up
The Professional Darts Corporation (PDC) has formed a partnership with men’s grooming and hygiene brand, Manscaped.As part of the deal, the PDC has designated...
Cazoo expands Matchroom Sport sponsorship
Matchroom Sport has expanded its principal sponsorship agreement with UK car retailer Cazoo.Under the terms of the multi-year deal, the agreement will encompass six...
MansionBet strikes Bristol City sponsorship renewal
MansionBet has renewed its principal partnership with English Football League (EFL) side Bristol City.Under the terms of the agreement, the Gibraltar-based online sportsbook will...
McLaren Racing explores NFT expansion with Tezos
McLaren Racing has selected Tezos as the team’s official technical partner in a new multi-year technical partnership across Formula One, INDYCAR and esports. Through the...
Horizm strikes fifth football partnership with Everton
Digital inventory firm Horizm has forged its fifth agreement with an English professional football club, partnering with Everton.The deal will see the Premier League...