Sky Sports takes ‘new approach to boxing promotion’ with Top Rank...
Sky Sports has bolstered its boxing coverage in the UK and Ireland after securing deals with promotions Top Rank and Boxxer.Under the terms of...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Reading FC launches esports platform with Rival
EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.The dedicated esports platform for...
Royal Ascot partners with HBA Media for media exposure
The 2021 Royal Ascot will receive the biggest media exposure in the UK racing festival’s history via a partnership with HBA Media, which will...
Premier League approves additional rules to ‘protect’ against ESL
The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...
SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
The Arena Racing Company (ARC) and William Hill have announced that the sports betting operator has acquired the title sponsorship of the Northumberland Plate...
Fanslide to ‘transform’ Euro 2020 with fantasy football
London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...
Nottingham Forest pens ‘record category’ sponsorship deal
Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.As part of the record category deal for the...
Sky Deutschland retains Premier League rights in three-year renewal
Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025.The new deal, which runs from...