Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
Team Ineos rebrands as Ineos Grenadiers ahead of Tour de...
Team Ineos has revealed that it is rebranding to Ineos Grenadiers ahead of the Tour de France.The British professional cycling team’s new name is...
The esports report – British Esports partners with Table Tennis England...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Leeds United nets ‘record-breaking’ five-year adidas partnership
Recently promoted Leeds United has struck a ‘record-breaking’ five-year deal with adidas, making the sportswear brand the club’s official kit partner from the 2020/21...
IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.As part of the...
Betfred Super League cancels relegation as Toronto Wolfpack withdraws
The RFL has revealed the Betfred Super League will feature 11 teams after Toronto Wolfpack withdrew from the competition with the revised league also...
Sunderland partners with GAS to become front of shirt sponsor
Sunderland AFC has revealed that Great Annual Savings Group (GAS) will be the club’s new front of shirt sponsor after becoming a principal partner...
Liverpool strikes global partnership with the country of Mauritius
Liverpool FC has signed a three year global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the East African...
Gloucestershire Cricket takes off with Cayman Islands sponsorship
Gloucestershire Cricket has announced the signing of the Cayman Islands Department of Tourism (CIDOT) as its new front of shirt sponsor.The deal, which begins...
Bridgepoint eyes significant investment in Women’s Super League
The Football Association has been approached by London-based private equity firm Bridgepoint over purchasing a large minority stake in the Women’s Super League.According to...