RCA supports trial of lunchtime racing
The Racecourse Association (RCA) has confirmed that over a five-week period this Autumn, it will trial lunchtime racing at five different racecourses.It follows on from trials which took...
League Two contenders on board with Paddy Power kit campaign
Newport County has joined Huddersfield Town and Motherwell to become the third football club sponsored by Paddy Power, as part of the betting operator’s...
Budweiser drinks in new deals with La Liga and the...
Budweiser has announced new multi-year global partnerships with La Liga and the Premier league.
The new partnerships will activate across five continents and in more than...
LFC Women unveils new partnerships
Standard Chartered has been announced as the front-of-shirt sponsor for Liverpool FC Womens, with the football club also unveiling Joie as it’s newest principal...
Arsenal FC toasts new beer partner
Ahead of the new season, Arsenal has unveiled a new partnership with local company Camden Town Brewery, as it becomes the club's official beer partner...
Surrey County strengthens partnership with Kia
Surrey County Cricket Club has extended its partnership with Kia Motors for a further four years until the end of 2024.The extension means the...
Motherwell unites with Paddy Power for Save Our Shirt campaign
Scottish Premiership side Motherwell has been announced as the latest club to join Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits...
Paddy Power confirms ‘sash’ hoax unveiling sponsorless kit
Paddy Power has announced that the previously released ‘sash’ sponsored kit was just a prank, as the club re-release real versions of both the...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
Daniel Sturridge issued with six week suspension over betting breach
Daniel Sturridge has been sanctioned with a £75,000 fine and six week suspension from football, after he was found guilty of breaching betting rules.
The...
































