Paddy Power: Disruptive, creative and peaking audience engagement
It’s safe to say that over the years, Paddy Power (PP) has never shied away from controversial marketing ideas. Whether it was Floyd Mayweather’s...
Mamadou Sakho sues Wada for £13m
Crystal Palace centre-back Mamadou Sakho is suing the World Anti-Doping Agency (Wada) for £13m after accusing them of ending his Liverpool FC career.The claim...
Sky Sports weighs up YouTube Premier League highlights
Sky Sports is contemplating broadcasting Premier League match highlights on YouTube, shortly after the game finishes, according to a report by the Daily Mail.The...
Yerry Mina charged for betting breach
Everton centre back Yerry Mina has been charged with misconduct by the FA following an investigation into potential regulation breaches.The Premier League defender is...
Colossus Bets backs the Greyhound Trust with charitable campaign
Colossus Bets has confirmed the formal launch of its ‘Conscious Colossus’ charitable campaign, aimed at critical causes, from the advancement of sports within communities to responsible...
Arsenal extends partnership with Chilean winery Santa Rita
Arsenal FC has deepened its partnership with Chilean winery Santa Rita, as the club continues its preseason tour of the United States.The renewal was confirmed...
BHA spearheads new Integrity Education Programme
The British Horseracing Authority (BHA) has put integrity at the forefront of its newest online education programme which seeks to inform both the racing...
Amazon unveils trailer for much anticipated Leeds United docuseries
Amazon Prime has confirmed that Leeds United's dramatic attempt to gain promotion from the Championship last season, is the subject of its next fly-on-the-wall...
Liverpool FC breaks into Forbes’ rich list
Following European success, Liverpool Football Club has for the first time in its history been featured in Forbes’ 50 most valuable sports teams in...
Report: tier one content remains key for TV sports broadcasters
A new report by NAGRA has underlined the growth of OTT platforms amongst the world's most highly regarded sports clubs.The report, detailed the different...