HBLB highlights thriving Ratecard Plus mechanism in prize money report
The Horserace Betting Levy Board (HBLB) has firmly backed its commitment to transparency by publishing its race-by-race contributions to prize money for the first...
Report: Gambling sponsorships remain ‘individual choice’ for clubs in Scotland
After the decision of Premier League clubs to halt gambling shirt-sponsorships, The Scottish Professional Football League (SPFL) has confirmed that ‘individual sponsorships will remain...
ICC votes in favour of gambling kit sponsorships
Shirt sponsorship deals with gambling companies have been granted approval in a collective decision taken by the International Cricket Council (ICC). Although still implementing strict...
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs...
Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs.In the latest development for British...
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...
Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo
Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Parachute payments the sticking point in EFL and Premier League financing...
As English football prepares for financial and regulatory overhaul, reports have suggested that parachute payments are the key stumbling block in finding a universal...
Thomas Barnden, Swansea City: The ‘unprecedented analytics opportunities’ created by AI...
Thomas Barnden, Swansea City AFC Head of Performance, writes for Insider Sport about the ‘seismic shift’ in strategy in football clubs’ operating processes, and...