UFC and Zappos.com sign licencing agreement
Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com.The multi-year partnership,...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...
Raiders owner Mark Davis confirms purchase of WNBA team
Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the...
Philadelphia 76ers signs partnership with Verizon
Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon.The agreement will see Verizon become the team’s...
Toronto Maple Leafs chosen as subject of Amazon docu-series
The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series.The...
NFL veteran to star in TwinSpires’ new campaign
Former National Football League (NFL) quarterback Brett Favre has been named as TwinSpires’ new ambassador in a multi-year agreement.The 51-year-old will star in the...
US college football ratings dip by 27% to 16 year low
Viewership figures for the fixture between the Alabama Crimson Tide and Ohio State Buckeyes American college football teams marks a 16 year low.ESPN’s coverage...
NWSL announces independence and expansion plans
The National Women’s Soccer League (NWSL) has announced the end of its partnership with the United States Soccer Federation (USSF) at its ninth annual...
NFL wild card weekend breaks Nickelodeon viewing records
The National Football League (NFL) wild card clash between New Orleans Saints and Chicago Bears on Nickelodeon became the most watched broadcast on the...
Masters organisers to allow limited spectators for 2021 golf championship
A limited number of spectators will be allowed to attend the 2021 Masters golf tournament later this year, competition officials have confirmed.The major golf...