Bleacher Report and DraftKings unite for Super Bowl prop bets show
Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...
The UFC’s middleweight king combines with Stake.com
UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com.Following the multi-year deal, Adesanya will become the...
Monkey Knife Fight makes sizeable contribution to LA Kings Foundation
Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its partnership with the LA Kings, pledging to donate $1,000 to the Kings Care Foundation...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...
UFC and Zappos.com sign licencing agreement
Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com.The multi-year partnership,...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...
Raiders owner Mark Davis confirms purchase of WNBA team
Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the...
Philadelphia 76ers signs partnership with Verizon
Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon.The agreement will see Verizon become the team’s...
Toronto Maple Leafs chosen as subject of Amazon docu-series
The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series.The...
NFL veteran to star in TwinSpires’ new campaign
Former National Football League (NFL) quarterback Brett Favre has been named as TwinSpires’ new ambassador in a multi-year agreement.The 51-year-old will star in the...