Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
NHL selects Tipsport as first European betting partner
The National Hockey League (NHL) has chosen Tipsport as the division’s first European sportsbook partner in Czech Republic and Slovakia.Through the deal, Czech Republic's...
NBA players to renegotiate for equity stakes in league franchises
National Basketball Association (NBA) players may attempt to overturn a rule that prevents them from owning equity stakes in teams and franchises, according to...
New International Women’s Cup pencilled for August 2021
A new exhibition competition featuring women’s football clubs across Europe and the US, called the International Women’s Cup, will pilot later this year.The tournament...
PGA pledges support to AGA responsible betting campaign
The PGA Tour has partnered with the American Gaming Association (AGA) ahead of the launch of its public service campaign, ‘Have a Game Plan,...
Burnley names former Knicks President on board of directors
Former President of the New York Knicks, Dave Checketts, has joined the board of directors at Premier League club Burnley FC.Burnley Chairman Alan Pace’s...
Bleacher Report and DraftKings unite for Super Bowl prop bets show
Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...
The UFC’s middleweight king combines with Stake.com
UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com.Following the multi-year deal, Adesanya will become the...
Monkey Knife Fight makes sizeable contribution to LA Kings Foundation
Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its partnership with the LA Kings, pledging to donate $1,000 to the Kings Care Foundation...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...