Sportradar secures multi-year data partnership with The Action Network
Sports data and content provider Sportradar has secured a new multi-year partnership with The Action Network which will see the duo work together to...
Vela ARMOR’s up with sports drink sponsorship
Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete...
Four MLS teams board Captain Morgan’s sponsorship deal
Further strengthening its American brand identity, Captain Morgan has been announced as club partners for Inter Miami CF, Los Angeles FC, Minnesota United and...
Philadelphia Union’s stadium to be renamed Subaru Park
MLS side Philadelphia Union and Subaru has reached a monumental agreement allowing the clubs stadium to be renamed Subaru Park.The name rights partnership is...
NHL and IMG Arena agrees American extension
The National Hockey League (NHL) will provide U.S. sports betting operators live streams of select out-of-market games, as per an agreement with IMG ARENA.NHL...
XFL’s LA Wildcats scores MKF partnership
XFL team the Los Angeles Wildcats has partnered with sports gaming platform Monkey Knife Fight (MKF).As part of the agreement, MKF’s brand will be...
Betfred lands Fury/Wilder sponsorship
Betfred has been revealed as an official sponsor of the heavyweight clash between Deontay Wilder and Tyson Fury this Saturday.The showdown, billed as the...
DraftKings furthers sports portfolio with three NBA additions
DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...
NBA and PointsBet seals betting partnership
PointsBet has been announced as an authorised sports betting operator for The National Basketball Association (NBA), totalling the sport organisations betting provider total to 11.The...
NowThis and NBC strikes Tokyo 2020 content partnership
In an effort to increase engagement amongst its younger demographic, NBC and NowThis have agreed to create over 30 videos for the broadcasting company’s...