DraftKings furthers sports portfolio with three NBA additions
DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...
NBA and PointsBet seals betting partnership
PointsBet has been announced as an authorised sports betting operator for The National Basketball Association (NBA), totalling the sport organisations betting provider total to 11.The...
NowThis and NBC strikes Tokyo 2020 content partnership
In an effort to increase engagement amongst its younger demographic, NBC and NowThis have agreed to create over 30 videos for the broadcasting company’s...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
Sportradar secures new data partnership with the XFL
Strengthening its commitment to American football, sports data and content provider Sportradar has agreed to supply data, statistics and league information as part of...
NASCAR strengthens foundations with Penn National Gaming
Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States.The collaboration is Penn...
NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.The agreement...
FanDuel strikes XFL fantasy agreement
Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.The fantasy firm joins rivals DraftKings,...
MLB and Sportradar develops new virtual baseball game
Maximising its extended partnership with Sportradar, Major League Baseball has announced a new virtual baseball in-play game offering for licensed gaming operators in the...
NBA esports announces 2K League Panera Bread partnership
NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February.The partnership...