NHL strikes new partnership with MassMutual
The National Hockey League (NHL) has announced a multiyear partnership with Massachusetts Mutual Life Insurance Company (MassMutual).The partnership, which builds on MassMutual's role...
Betting on Sports America hits major leagues with sporting delegates
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...
U.S Soccer pens exclusive deal with ESPN+
An exclusive partnership has been reached between U.S. Soccer and ESPN+ for the multi-year media rights of the Lamar Hunt U.S. Open Cup, U.S. Soccer’s...
NFL’s Morten Andersen to deliver a keynote at Betting on Sports...
Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on...
DAZN strikes deal for Premier League rights in Canada
DAZN has struck a deal for the exclusive rights in Canada to all Premier League matches for the next three seasons.The new partnership will elevate the...
PGA Tour elevates fan engagement with Action Images
The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.The PGA...
Luna Bar backs USWNT with significant pay gap contribution
Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...
Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
DAZN edges closer to sale of Perform Content
As first reported by Bloomberg, DAZN is reportedly close to selling its Perform Content business as it seeks to focus on the expansion of...
NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...