Parimatch partnership with McGregor as strong as ever after retirement
Following Conor McGregor’s unexpected retirement from Mixed Martial Arts, many were left questioning what it meant for the Irish megastar’s various sponsorship deals, one...
William Hill named as the “Official Sports Betting Partner of the...
William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
The Transfer Window: UFC, AIBA and Playbook
Each week, InsiderSport is rounding up the signings and departures from the business of sport. This week takes a look at a potential departure...
The San Francisco Giants strengthens fan engagement with 10-year Fanatics deal
The San Francisco Giants has united with Fanatics, in a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store...
Enhancing the matchday experience with the cashless stadium revolution
The modern age - it seems like every day we wake up to some new idea or technological development which is designed to make...
USL strengthens commitment to integrity with Sportradar
The United Soccer League has strengthened its commitment to integrity, announcing an official integrity services partnership with Sportradar.
As part of the deal, Sportradar will be...
Andy Elliott, Sport Acuity: The exponential growth of data
Ahead of this week’s Betting on Football, we spoke to Andy Elliott, Founder and co-Director of specialist agency Sport Acuity, to give us the...