bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...
NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...
MLS and TikTok team up for Messi-centric experience
North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
TNT Sports invests in Unrivaled ahead of basketball league’s first season
American women’s basketball league Unrivaled has secured major media visibility ahead of its inaugural season via an agreement with TNT Sports.The multinational sports broadcasting...
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
Former Colombian goalkeeper and the man behind the historic ‘Scorpion Kick’, René Higuita is set to deliver a keynote address to 4,000 attendees at...
US largest online bookmaker signs EuroLeague basketball media deal
FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...
Genius Sports partners LA Rams in latest NFL push
Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...