WNBA finals revamped as league notes increase in audience engagement
The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...
MLS smashes attendance record with 16 games remaining
Major League Soccer (MLS) has achieved a new regular season milestone by attracting over 11 million fans, exceeding last season's record of 10,900,804 attendees.Notably,...
MLS to ‘elevate’ its global profile with OneFootball deal
Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.As part of the agreement,...
Super League Basketball follows DAZN deal with new production partnerships
The UK’s Super League Basketball (SLB) is moving to further enhance its broadcast reach and appeal with the 2024/25 season underway, announcing some new...
Andy Mitchell, Serie A USA: building up stateside soccer before and...
Soccer, or football as its European founders prefer to call it, is enjoying a stateside surge. The value and audience of the US’ domestic...
Genius Sports hires Google tech director to oversee AI capabilities
Sports data and technology firm Genius Sports has named Mark Kropf as its new Chief Technology Officer at a time of increased AI adoption...
Wolves builds on US preseason tour with Visit Lauderdale deal
Wolverhampton Wanderers has named Visit Lauderdale as its official destination partner for the 2024/25 season.This agreement follows Wolves' two-week pre-season training camp in Greater...
Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
Marcelo Claure makes 10% investment in MLS’ New York City FC
Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...
FIFA continues to build strong regional partner-base for 2026 World Cup
The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead...