Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
Marcelo Claure makes 10% investment in MLS’ New York City FC
Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...
FIFA continues to build strong regional partner-base for 2026 World Cup
The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead...
Chinese Football Association bans 43 in corruption probe
The Chinese Football Association (CFA) has imposed lifetime bans on 43 individuals for match-fixing and related corruption.This comes as part of a two-year investigation,...
Why the Solheim Cup can help inspire the next generation of...
The 2024 Solheim Cup got underway yesterday for its 19th edition as Team USA looks to claim victory over Team Europe for the first...
Tom Brady’s Autograph refocuses on content over NFTs
Autograph, a fan engagement platform co-founded by NFL legend Tom Brady, has launched a new project - though this latest initiative lacks one of...
Amazon to make major US sports live streaming bid for Bally...
Amazon is looking to further bolster its portfolio of live sports broadcasting by acquiring Bally Sports’ regional games for the NBA, MLB and NHL. The...
Disney CEO Bob Iger becomes majority owner of Angel City FC
In a historic deal for women’s sports, Disney CEO Bob Iger and his wife Willow Bay have become the new majority owners of Angel...
Ontario sports’ gambling engagement continues as CFL renews major partner
The Canadian Football League (CFL) continues to place a strong emphasis on betting as a means of engaging with fans, resigning one of its...
Detroit Lions to enhance fan experience with Caesars
Ahead of the upcoming 2024/25 NFL campaign, the Detroit Lions have partnered with Caesars Sportsbook to offer custom fan experiences throughout the season. Fans of...