Jon Rahm completes transition from the PGA Tour to LIV Golf
Professional golfer and Masters title holder Jon Rahm has officially transferred from the PGA Tour to the Saudi-backed LIV Golf. Making an appearance on Fox...
Genius launches FanHub ID for sports marketers and content creators
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID.The product utilities online...
NASCAR signs four media partners for 2025-31 Cup Series seasons
NASCAR has secured wide distribution for its NASCAR Cup Series for the next seven years via a series of agreements with four US and...
ViewLift boosts NHL TV apps offering with a core design overhaul
The National Hockey League (NHL) has deepened its commitment with sports streaming powerhouse ViewLift to bring hockey fans the best from the sport through...
The Racing App: William Woodhams explains Fitzdares content ambitions
Horse racing is a few furlongs behind some of the world’s biggest sports when it comes to adopting a modern media strategy. This is...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.Terms of the agreement will see PENN’s...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.The deal will place the Air...
MLB and Mercedes F1 named in two fraud lawsuits against crypto...
Major League Baseball (MLB) and the Mercedes-AMG Petronas F1 team have been named in two new lawsuits filed against defunct cryptocurrency exchange FTX for...
Sportradar signs media deal with Canadian market leader Sportsnet
Sportradar’s standing in the Canadian sports media space was significantly boosted this week when the Swiss firm put pen to paper on a deal...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...