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Basketball
Time to read: 2 min
NBA extends long term partnership with American Express
October 5, 2021
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Fan Engagement
Time to read: 2 min
FloSports boosts ice hockey offering via HockeyTech acquisition
October 5, 2021
Matt Fowler, IBIA: Sharing knowledge can go a long way in protecting sports’ integrity
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North America
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Genius Sports builds upon Entain and BetMGM partnership
October 1, 2021
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North America
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Caesars becomes first ever jersey patch partner of Washington Capitals
September 28, 2021
DAZN
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North America
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DAZN appoints Ian Turnbull in sports betting engagement boost
September 27, 2021
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North America
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Sports Betting Hall of Fame Class of 2021 announced
September 27, 2021
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North America
Time to read: 2 min
Timberwolves name Aura official digital security partner
September 27, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Mayweather Jr strengthens betting links with Oddschecker
September 24, 2021
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North America
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Blackhawks aid Belle Tire in Chicago market expansion
September 24, 2021
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Latest News
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NHL partners OFX to aid league in currency exchange
September 22, 2021
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Fan Engagement
Time to read: 2 min
Betfred to open activation tent for Broncos fans
September 22, 2021
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Basketball
Time to read: 2 min
WNBA finds 'significant opportunity' with new sporting goods partner
September 22, 2021
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Basketball
Time to read: 2 min
Lakers secure first international partnership in community initiative drive
September 22, 2021
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North America
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LSU Athletics add to Caesars list of sponsees in responsible gaming bid
September 21, 2021
Sportradar
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Data
Time to read: 3 min
Michael Jordan ups investment and joins Sportradar in advisory role
September 21, 2021
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Media Rights
Time to read: 3 min
IndyCar Series releases 2022 schedule with ‘record number’ of races
September 20, 2021
credit: Shutterstock
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Fan Engagement
Time to read: 2 min
LA Clippers announce 23-year partnership in community benefit bid
September 20, 2021
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NHL
Time to read: 2 min
Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
September 20, 2021
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Latest News
Time to read: 3 min
SBC Awards Latinoamérica shortlists highlight strong competition in the region
September 17, 2021
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Partners
Time to read: 3 min
Inter Miami signs crypto firm XBTO as debut shirt sponsor
September 17, 2021
BREAKING
Latest News
Time to read: 2 min
Rent-A-Car nets exposure in third-time UEFA sponsorship
September 17, 2021
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Fan Engagement
Time to read: 2 min
PointsBet aid Austin FC in first MLS promotional partnership
September 17, 2021
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Fan Engagement
Time to read: 2 min
Indianapolis Colts secure casino partnership in fan engagement boost
September 17, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026